Boost Your Sales and Brand Credibility with High-Quality Product Photography
Businesses often overlook product photography, especially when they are just starting out or on a tight budget. However, investing in high-quality product photography can have a considerable impact on the success of your business.
High-quality product photography increase sales. When customers are shopping online, they are unable to physically touch or try out the product. Therefore, product images are the only way for them to judge the quality and appearance of the product. If the images are poor quality, blurry, or poorly lit, it can discourage potential customers from making a purchase. On the other hand, if the images are professional, clear, and showcase the product in the best possible light, it can increase the chances of making a sale.
If you're still on the fence about whether or not to hire a branding photographer for your product photography, let's take a closer look at the benefits of professional product images and why they are worth the investment.
Selling in an online world
Online shopping has become the norm, and customers rely on product images to judge the quality and appearance of a product before making a purchase. In fact, a study by Epsilon found that using high-quality product images can increase conversions by as much as 9%. So if your product images are poor quality, blurry, or poorly lit, it can discourage potential customers from making a purchase. On the other hand, professional product images that showcase your products in the best possible light can increase the chances of making a sale.
In addition to increasing conversions, high-quality product images also help to build trust with your customers. When a customer sees a professional, high-quality image of your product, they are more likely to trust that the product itself is of high quality as well. This is especially important for small businesses or newer brands that may not have as much credibility as established brands. By investing in high-quality product photography, you are showing your customers that you care about the appearance and presentation of your products, which in turn can help to build trust and credibility with your audience.
But the benefits of professional product images don't stop there. These images can also be used for other marketing purposes, such as on your website, social media, and even in print materials. Having high-quality product images can help to showcase your brand in the best possible light and give your marketing efforts a more polished and cohesive look.
So why should you hire a branding photographer for your product photography?
While it may be tempting to try to save money by taking the images yourself or hiring a cheaper photographer, it's important to remember that the quality of your product images will directly impact the perceived value of your products. A branding photographer has the experience and expertise to create images that accurately represent your brand and showcase your products in the most appealing way possible.
Additionally, a branding photographer will work with you to understand your brand's aesthetic and create images that align with your brand's style and values. This is crucial for maintaining consistency across all of your marketing materials and creating a cohesive brand image.
But don't just take our word for it – the statistics speak for themselves. According to a survey by BigCommerce, 63% of consumers are more likely to make a purchase from a website with professional product images. And a study by Kissmetrics found that 37% of consumers said that the quality of a product image is "very important" in their decision to purchase a product.
Investing in high-quality product photography may seem like a large upfront cost, but it can have a significant return on investment (ROI) for your business. Not only will it help to increase conversions and build trust with your customers, but it will also elevate the perceived value of your products and give your brand a more professional and cohesive look.
So if you're on the fence about whether or not to invest in professional product photography, we highly recommend giving it a try. It could make a world of difference for your business.
