How to stand out & increase sales with lifestyle photography
Have you been struggling to find the right way to showcase your products in a way that resonates with your customers? Well, look no further than lifestyle photography!
What is lifestyle photography, you ask? It's a type of photography that captures people or products in real-life situations, showing them using and enjoying products in a natural, authentic way. Instead of just showing an isolated product on a plain background, lifestyle photography tells a story with the product and connects it to the customer's lifestyle.
And here's the best part: with us, getting lifestyle photography to sell your products online is much faster and more affordable than traditional on-location photoshoots. Why? Because we utilize an awesome technique called “Compositing.” Click here to learn all about compositing, what it is, and how it works, but in short, compositing is when we shoot products in the studio rather than at a location, and “Photoshop” the product into a background of your choice.
With lifestyle compositing, you can create the perfect shot without ever leaving your desk. No more scouting for locations, hiring models, and buying expensive props. You can simply use existing stock images and blend in your products seamlessly.
But why is lifestyle photography so effective at selling products online? Here are a few reasons:
Creates an emotional connection
According to a study by The State of Influencer Marketing, 61% of consumers say they are more likely to buy from a brand that showcases authentic imagery rather than generic stock photos. Lifestyle photography helps to create an emotional connection between the customer and the product by showing the product in use and highlighting its benefits in a real-life situation. Customers can envision themselves using the product, which makes them more likely to make a purchase.
Tells a story
Humans love stories, and lifestyle photography helps to tell a story about your product. Instead of just showing a product on a white background, you can show it being used in a real-life scenario, like a couple enjoying a picnic with your food basket or someone working out with your fitness gear. This helps to create a more compelling narrative around your product and makes it more memorable to customers.
Stands out on social media
In today's world of social media, it's all about standing out in the crowd. According to a survey by Hootsuite, Instagram has over one billion active users, with over 95 million photos and videos shared every day. With so much content out there, it can be difficult to make your product stand out. Lifestyle photography helps to make your product more visually appealing and interesting, which can attract more attention on social media and increase engagement with your brand.
So, how do you create effective lifestyle photography for your products? Here are a few tips:
Know your target audience
Before you start creating lifestyle photography, it's important to know who your target audience is. What are their interests and hobbies? What kind of lifestyle do they lead? By understanding your audience, you can create lifestyle photography that speaks to them and helps them envision themselves using your product.
Keep it authentic
Authenticity is key when it comes to lifestyle photography. You want your photos to look natural and unforced, so avoid overly posed shots or cheesy setups. Instead, try to capture real moments that showcase your product in a natural way.
Use existing stock images and compositing techniques
As mentioned earlier, using lifestyle compositing is a great way to create effective lifestyle photography without breaking the bank. You can use existing stock images and blend into your product to create a seamless and professional-looking final product. The best part: we are experts at lifestyle compositing, ready to do a lifestyle shoot for you today!.
In conclusion, lifestyle photography is a powerful tool for online sellers looking to showcase their products in a way that resonates with their customers. It creates an emotional connection, tells a story, and stands out on social media. And the best part? Using lifestyle compositing is much faster and more affordable than traditional on-location photoshoots. So, why not give it a try and see how it can help
