Product Rendering & CGI
The possibilities are endless with CGI
Computer-generated imagery (CGI), or rendering, opens up a whole new world of flexibility when it comes to your product and brand photography. We will still photograph your products, but we can incorporate them in a photorealistic virtual world where your vision is your only limitation.
With our library of virtual sets, we can place your products anywhere: No props, no elaborate sets, and no buying stock photos.
Photorealistic lifestyle imagery at a fraction of the cost
Place your products into environmental scenes to show the aspirational lifestyle of your brand.
Introducing: Virtual Sets
Ready-to-go, virtual scenes, with dozens of places for product placement.
That’s right. We still photograph your real products, but then we place them anywhere, at any angle, within one of our many pre-made virtual sets. You can even decide to change wall-colors, decor, and surface textures.
How we do it
Photography
The first step is always in-studio photography. Our photography team will shoot your products, matching the lighting, angle, and perspective of the scene chosen in the next step.
Product Placement & Scene Customization
Using a low-res, interactive preview of your chosen scene, we will line up the perspective, adjust the lighting and depth of field, and change colors and decor to your liking.
Final Render
Finally, we place your product into the scene, and compositing elements to incorporate it into the scene, and process the high-res render.
Why CGI?
We understand that CGI is a more premium service, but for the brands that require image flexibility and consistency that traditional 2D photography cannot match, this is the best option.
-
Compared to building a set in the studio or renting a location to shoot at, which can cost thousands of dollars and take weeks, CGI is a very fast and affordable alternative, with virtually the same results.
-
When using stock photos, or even traditional built-out sets for your lifestyle backgrounds, you’re extremely limited. Unlike those options, Virtual Sets allow for fast decor-swapping and fine-tuning the perspective in 360°.
-
Visual consistency across your imagery is key, and Virtual Sets allow you to get dozens of photos from the exact same environment. As opposed to expensive built-out studio sets or locked-in stock imagery, CGI is the most efficient way of achieving consistent imagery.
-
Swapping props from built-out studio sets is expensive and time-consuming, and you can’t change decor in stock photos. But with Virtual Sets, swapping wall colors, throw pillows, or wall art is as simple as one click.
Want to see a full photoshoot in action?
“We get it: shipping your valued products off to some photo studio can sound a little scary. So come with me, Connor, the Studio Manager here at Elysian, as I show you every step of the photoshoot process, from receiving your products to posting the final photos on your website.”
