WHOLESALE SUPPLIES PLUS

TOTAL BRAND RELAUNCH

Project Goal - We began WSP’s complete brand overhaul in February of 2025, and we are still working on it today with a semi-permanent studio presence in their facilities. To call this a large undertaking would be an understatement, but our team, combined with solid leadership over at WSP, has resulted in a brand 180 for WSP that we couldn’t be more proud of.

This project is a 4-legged beast, broken into the main goals WSP needed us to achieve, and we chose to tackle each task head-on, all at once:

A solid brand guide will be our “North Star” throughout the rest of this project, so it was crucial to get it done fast and smart. We started our partnership with WSP by building a comprehensive book of styles, standards, and design that will define WSP’s visual identity moving forward.
WSP’s online shopping experience needed to be defined by an intuitive and well-rounded collection of photography that mapped a customer’s progress through the site and delivered a consistent experience that was easy to navigate. To achieve this, we not only coordinated a collection of shoots to more than cover WSP’s web content needs with high quality photography for years to come, but we also defined rules and standards for these assets, making them future-proof and easily replicable.
By far the largest portion of this project was reshooting more than 10,000 products that WSP sells. Their ecomm photography had fallen behind competitors and needed to be elevated to a modern standard. Through a painstaking process, we tested new visual styles, created extensive product style guides and lighting guides, and eventually landed on a brand standard for all WSP product listing photos that aligns with their initial request, and stands out among their competitors.
WSP’s branding across all its channels needed to be married, and to do that, we reinvented what it meant for an image to look “WSP.” That meant brainstorming, testing, proofing, and eventually defining a visual style and pipeline for reliable campaigns. Today, customers experience cohesive branding with aligned campaigns that remain consistent and timely anywhere they may see them.