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ASÍ

BRAND LAUNCH

Elysian’s Largest Project To-Date

In November of 2025, Indimade Brands, parent company of 3 other Elysian clients, tasked us with completely inventing the visual identity for a new up and coming fragrance brand of theirs, ASÍ.

All we had to work with was a brand idea: “Iconic-inspired fragrances for every mood, every moment, every version of you, without breaking the bank.” With that message, we set out to brainstorm, concept, test shoot, define, and ultimately produce a massive library of ecomm and marketing assets for ASÍ to not only launch, but equip them for the first 6 months.

By March of 2026, after more than 200 total hours invested, ASÍ was not just live, it was a cohesive, stand-out brand with a unique visual story ready to disrupt the fragrance industry. We are incredibly proud of the visual identity we created for ASÍ and can’t wait to see this new brand grow!

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Sunbrella // Spring